Branding photography is a suite of professional images that represent your business visually and fit with your visual identity through their use of colors, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.
Maybe you’ve had a branded headshot taken before for your social profile or website about page, and while a beautiful, professional headshot is important, it’s just one piece of the branding puzzle. To make your business look it’s best, you’ll want a range of consistent, well-crafted photos that will keep your business looking high end across all of your marketing material over time.
BRANDING PHOTOGRAPHY SETS A FAB FIRST IMPRESSION
People form a first impression in just 50 milliseconds, so everything you share has to wow and do it fast! Good quality branding photography is going to help capture potential clients in a flash as they’ll see your passions, personality and value of your work.
When you can be TRULY SEEN throughout your marketing, potential clients will be able to see who they would be working with, get a glimpse into the process, and imagine themselves being a part of that experience.
CONSISTENCY IS KEY, AND PHOTOGRAPHY INCREASES BRAND CONSISTENCY
You might have your logo, colors and fonts down, but if your photography doesn’t match, you’re in trouble. Having all of your visual elements work together cohesively is vital in maintaining brand consistency. Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility and 90% of consumers expect their experience to be consistent across all channels and devices used to interact with brands.
WHERE CAN YOU USE YOUR BRANDING PHOTOGRAPHY?
Social media profile photos
Instagram photos and stories
Graphics for your paid ads
To show your process
Email newsletter alongside your name
On your business card
To introduce yourself in a webinar
Throughout a PDF opt-in
Client thank you note
Online course content
Ready to shine your most Empowered Self?